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Conduct a cohort analysis of your customers to measure effectiveness of your retention efforts


Revenue, Product, Marketing


Shubham Kaushal


What does this Hop do?

Analyze how often newly acquired customers come back to purchase across future months. The output is a pivot table with customer purchases tracked by months.

It is easier to get a customer to repeat a purchase than to acquire a new customer. Using your first report as a benchmark, continue to improve your M1, M2... retention numbers.

See also: Identify your most valuable customers using an RFM analysis


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Getting the right data quickly is essential to making the right decisions. Get started for free with our revenue analytics platform, built specially for D2C brands.

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