Product Return Rate by Shipper refers to the total return rate of your products arranged by shipping partner over a period of time.
If many customers are returning the products being shipped by a specific shipping carrier, then the chances are that there’s some issue with the shipping carrier; for example, the shipping carrier is too slow, there is a lack of communication on tracking status updates, they constantly have trouble locating the customer's premises, or the goods are delivered damaged. You can get in touch with your respective shipping partners and take action to prevent further returns.
Product Return Rate by Shipper varies widely across product categories and shippers, and public benchmarks are not available.
Measure shipper performance and share their performance numbers with them. Send more shipments through shippers that improve in performance. If they do not improve, reduce your dependence on those shippers and show them the numbers to explain why.
D2C brands from 60+ countries use Airboxr to analyze their revenue and make quick decisions. Start with a free account now.
Get free access to our whitepaper on marketing metrics for D2C brands