Hayley Menzies is a London-based contemporary luxury label specialising in silk and knitwear. Starting in 2011 as a stall in Portobello Market, Hayley's creations earned her a fast and loyal following of stylish women who inspired her to set up her brand.
The Hayley Menzies team looks closely at product sales reports to determine sell-through rates, sales of marked down items vs. full priced items, product lifecycles, and more.
As a business that regularly launches new product collections, Hayley Menzies needed to understand whether the customers they were driving to their website were more motivated to shop the new products, sale items, or their evergreen collection. This would help them to refine their marketing messages and speak to their most valuable target audience.
Hayley Menzies needed to have a clear overview of how their products were selling across their different sales channels over time. The team also needed precise deep dives on these reports to help make sales and inventory decisions.
Airboxr’s automated reports helped the Hayley Menzies team to answer very specific queries about their product sales:
We did not have specialised reporting set up, anything that was created previously was inconsistent and unreliable. Airboxr allowed us to streamline this and review data in an uncomplicated way that made sense.
Getting the right data quickly is essential to making the right decisions. Start uncovering insights from your store now.